I bring a wealth of expertise to getting the job done with over 30 years of comprehensive experience as a seasoned and versatile marketing designer and technical advisor. My extensive background encompasses art and branding leadership, graphic design expertise in digital and print mediums, and a robust skill set in website development, administration, and maintenance. In addition, I also possess expertise in orchestrating direct mail and online marketing campaigns, creating and implementing marketing automation workflows, and executing impactful tradeshow and event activation experiences. I bring a unique blend of creativity, marketing operations, and strategic skills.
OCTOBER 2023 – Present
– Provide visionary art and branding direction along with comprehensive graphic design services.
– Demonstrate extensive proficiency in both digital and print design.
– Lead website design, development, and ongoing maintenance initiatives.
– Execute targeted marketing eblast campaigns, including design, setup, and execution.
– Offer expertise in corporate identity design and strategic consultation.
– Plan and execute impactful tradeshow and event activations.
– Implement and manage marketing automation, specializing in HubSpot workflow development.
– Provide commercial photography and videography services.
– Oversee daily business operations, including marketing, sales, and accounting.
MARCH 2018 – SEPTEMBER 2023
– Safeguarded the Omnidian brand through vigilant representation across the organization.
– Single-handedly redesigned and rebuilt the corporate website in WordPress, managing all aspects of branding, maintenance, and updates.
– Developed and maintained complex marketing automation workflows using HubSpot.
– Collaborated effectively across various company divisions.
– Executed tradeshow and event activation plans. E.g. Branding/banner/pop-up design, conference room/tradeshow booth layout design, logistics and setup coordination, and creating an engaging experience for the sales teams to engage their clients/prospects.
– Produced well-designed and complex PowerPoint executive presentations, including board presentations, marketing pitches, and series B fund raise decks.
– Managed marketing automation setup and campaigns, including eblast design and execution.
– Provided professional photography and videography services.
– Developed numerous effective success metrics dashboards and reports.
– Recognized as “The Swiss Army Knife of Marketing” by the CEO.
2012 – MARCH 2018
– Directed marketing workflows, content reviews and approvals, content compliance, audit administration, and disaster recovery plans.
– Oversaw online metrics reporting for opusbank.com.
– Led the design, upkeep, and enhancement of the Opus Bank website.
– Spearheaded the implementation of innovative ways to leverage the website for customer communications, sales, and interactive engagement.
– Collaborated with other departments for effective content creation and clear objectives on the website.
– Provided backup support for printed materials and collateral.
2008 – 2012
– Designed and developed HTML/CSS, content management, and e-commerce websites.
– Specialized in HTML/XHTML, CSS, PHP, and MySQL coding, with expertise in tableless layout development.
– Managed a client base of 30+ accounts, providing technical support and discussing project requirements.
– Led a team of four developers, overseeing estimates, project specifications, and progress monitoring.
– Proficient in optimizing social media pages, contributing to significant increases in online sales for clients.
– Acted as an in-house commercial photographer, capturing a range of subjects from products to on-location shoots.
2007 – 2008
– Managed a 15-member manufacturing crew, coordinating daily production schedules for 20-30 print jobs.
– Ensured quality and accuracy in all print and bindery jobs.
– Designed, coded, and maintained the company website.
– Resolved production problems and developed solutions.
– Handled direct sales and customer support for 20+ clients.
2002 – 2007
– Managed prepress, print, and bindery operations, supervising a team of five employees.
– Oversaw print orders with quantities up to 2,000,000 pieces and sales amounts over $150,000.
– Handled quality checks, production problem-solving, and communication with outside vendors.
– Designed, coded, and maintained the company website.
– Performed graphic design, prepress, and commercial photography duties.
1990 – 2002
– Functioned as Art Director and managed payroll for two full-time production assistants.
– Designed and coded HTML website projects, serving as a webmaster for a Linux web server.
– Provided commercial photography services for various industries.
– Managed all business and office administration.
– Operated prepress equipment, including drum scanning and image-setting.
– Over 30 years of experience in Graphic/Marketing design (both print and digital), proficient in Adobe Creative Suite on PC and Mac platforms.
– Web development: HTML/XHTML, PHP, WordPress, WP Bakery Builder, Gutenberg Blocks, and experience in Search Engine Optimization (SEO).
– Multimedia: Expert in designing/executing executive-level presentations, including video and audio elements.
– Photography: Extensive experience in product/services photography, both film and digital, studio lighting, and advanced photo editing in Adobe Lightroom & Photoshop.
– Printing Expertise: Decades of experience in 4-color process printing design, prepress, and production.
– Event Activation: Experience in tradeshow and event branding activation design, planning, and execution.
– Videography: Intermediate skills in video lighting, capture, and editing.