Overview:
Step into the fast pace world of the 2023 RE+ Tradeshow, a massive renewable energy event held in Las Vegas, NV, where Tradeshow & Event Branding Activation took center stage. Doug Robertson, as the driving force behind this dynamic endeavor, played a pivotal role in ensuring a memorable and impactful experience for attendees and the Omnidian team.
Key Features:
Record-Breaking Attendance: The 2023 RE+ Tradeshow boasted a record attendance of over 40,000 enthusiastic participants, setting the stage for an unparalleled showcase of innovation and industry excellence.
Omnidian’s Presence: As a key participant, Omnidian sent 23 employees to the event. I took on the responsibility of ensuring their seamless experience, from designing impressive meeting rooms to coordinating logistics and setup.
Strategic Design and Coordination: I spearheaded the design of pop-ups, temporary wall artwork, branded signage, and complementary giveaway items. The meticulous planning included mapping out the conference room layout on 3D floor plan software for optimal flow and engagement.
Dual Activation Experience: The Tradeshow & Event Branding Activation extended to two distinct spaces. The first, a hospitality suite for major meetings and discussions, ensuring a sophisticated and inviting atmosphere. The second, a large conference room strategically positioned for foot traffic and engaging sales interactions.
Logistics Mastery: From shipping show equipment to coordinating deliveries to the correct conference rooms, I flawlessly managed all logistical aspects. This meticulous approach ensured a smooth and timely setup for the entire activation.
Sales Team Support: I took the lead in ensuring the sales teams had everything essential for success. From materials to technology, every detail was considered to empower the sales force in their interactions with prospects.
